ELSS – SAVE WHILE YOU EARN

A Rupee saved is a Rupee earned. Saving taxes is important, as one can save up to Rs 46,350* in taxes under section 80 C of Income Tax Act 1961 (assuming Highest tax bracket) for an investment of upto Rs. 1.5 Lacs

As per Section 80C and subject to provisions of the Income-tax Act, 1961, an individual/HUF is entitled to a deduction from Gross Total Income upto Rs 1.5 Lakhs by investing in instruments like Equity Linked Saving Schemes (ELSS), PPF, NSC and Bank Fds etc.

**Assuming tax rate of 30% which includes education cess of 2% and secondary and higher education cess @ 1%. Information on tax benefits are based on prevailing taxation laws. Kindly Consult your tax advisor for actual tax implication before investment.

Equities: Long Term Potential in generating Inflation adjusted Returns (As on 31st July, 2013)

Source : Bloomberg, ACE MF, FD rates are taken based on RBI handbook released on 15th Sep 2013 @WPI Inflation for the period is calculated using Base : 1981-82 = 100 (Source RBI) and Linking factor published by Office of the Economic Adviser, Ministry of Commerce & Industry

Brief Outline of ELSS Funds

ELSS funds are diversified equity funds which offer tax benefits. The 3 year lock-in period of these funds allows the fund manger opportunity to take long term calls without worrying about market volatility in the short term.

Key Benefits of Investing in an ELSS

**Assuming tax rate of 30% which includes education cess of 2% and secondary and higher education cess @ 1%. Information on tax benefits are based on prevailing taxation laws. Kindly Consult your tax advisor for actual tax implication before investment.

$Long term capital gains for equity are exempt from tax as per current tax laws. Information on tax benefits are based on prevailing taxation laws. Kindly consult your tax advisor for actual tax implication before investment.

#Returns are subject to market risks.

Why choose ELSS over other available Tax Saving Investment Avenues?

^Partial withdrawals are allowed from 6th financial year. However, the full amount can be withdrawn after 15 years. Source: www.indiapost.gov.in for PPF and NSC. Source: www.sbi.co.in for Bank FD. *Returns are subject to market risks.

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